Catherine [Cathy] Giffi is a strategic marketing leader dedicated to helping companies better meet the needs of the research community. She has produced groundbreaking studies on Open Access, Data Sharing, Society Membership, Peer Review, Patron Driven Acquisition, and Discoverability. She is passionate about uncovering truths that advance scholarship and further the missions of librarians, societies, and the research community. She holds a Masters in Publishing from New York University, and lives in New York City with her family.