Dana Larson has been connecting people with content they care about for more than 20 years. In that time she has served as award-winning copywriter and creative director, leader of a successful Portland, Oregon-area advertising agency, and architect behind thriving content strategy practices at two leading San Francisco Bay Area digital firms, including Extractable, where she now serves as Chief Content Officer. Dana has written articles on content strategy and marketing that have moved industry players into taking sides and taking action. And she’s been written about as an expert in the content field. But it’s the strategies that she’s developed for clients such as Energy Upgrade California, Farmers Insurance, Johnson & Johnson, Milo (an Ebay company), Visa, and others that fuel her passion to want to deliver better content.