Technology / technology decisions


Workshop C. Insiders' Guide to Selecting the Right WCM

Tuesday, December, 1: 9:00 a.m. - 12:00 p.m.

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by Real Story Group founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs. The workshop will answer several key questions:

  • How can you quickly distinguish among the 120 major toolsets across these marketplaces?
  • How are changes in the open source landscape impacting your options today and going forward?
  • Where does Web Publishing intersect with emergent technologies?
  • What should you expect to pay for these tools?
  • What are the critical, can't-ignore architectural distinctions you need to make?
  • How mature are the vendors? - What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
  • How can you insure that your selection process meets your original business objectives?
  • Which should you pick first: Agency, Integrator, Vendor, or...?
  • What are some major pitfalls others have made that you can readily avoid?
  • How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?
, Founder, Real Story Group

Workshop D. How to Strategically Select a Service Provider Partner

Tuesday, December, 1: 1:00 p.m. - 4:00 p.m.

Evaluating and selecting technology and service partners is intimidating. And without proper guidance, it’s easy to take the wrong path. This workshop focuses on selection readiness. It is designed to point your organization in the right direction before you even start the journey to either a roadmap and/or new solutions for web content and experience management. You will learn how to create a plan of action for getting your organization ready for a successful selection program – one that results in real business benefits as the direct result of partnering with the right service provider to help you set your customer experience path, and implement the right solutions. We explore the fundamentals of selection preparation, covering four key areas of readiness:

  • Articulating the business case
  • Identifying the stakeholder landscape
  • Managing requirements gatherings
  • Developing realistic budgets

We provide a step-by-step overview of an efficient, results-driven selection program, and we show you how to build a messaging and communications plan that will help you shape internal conversations about it. With this approach, you can set expectations, educate reluctant stakeholders, and get your company thinking about change management, which is often an afterthought but shouldn’t be. The selection process is all about aligning business goals with the “best-fit” partner for your organization’s needs. And finding that fit is about way more than just ticking the boxes of a procurement process checklist. Armed with the outcomes of this workshop, you will be ready to move forward with confidence and find the right service provide to partner with on your customer experience journey.

, Vice President, Consulting, Digital Clarity Group

T1. Mobile App Development and Management

Wednesday, December, 2: 1:30 p.m. - 2:30 p.m.

With mobile already outpacing desktop traffic it's time align product and development strategies and efforts accordingly, if you haven't already. This means way more than tacking on an app and checking off the mobile to-do item. In this session our speakers share scads of info on app design, development, and management that are relevant for both enterprise and consumer apps. The session is intended for both business and technical managers.

, Director of Marketing, Connective DX
, Product Manager, Mobile Apps & Emerging Technology, Canadian Broadcasting Corporation
Everything I Learned about Launching Great Apps... I Learned in the 90s
, Founder & CEO, Vokal
‘Consumerizing’ the Mobile Digital Workplace for Today’s Modern Workforce
, Director of User Experience, Vokal
‘Consumerizing’ the Mobile Digital Workplace for Today’s Modern Workforce

T3. New Web and Mobile Technologies: Web Components and Polymer; Deep Linking and App Indexing

Wednesday, December, 2: 4:00 p.m. - 5:00 p.m.

This session looks at some technologies you should be aware of. You may have heard of them but they are not widely deployed or understood by non-developers. They are important because of their potential for significantly improving mobile and web experiences. Knowing what they do will also help you understand more about the strategic choices that Apple, Google, and others are making with regard to web and mobile, thus informing your own strategic decisions.

This session is meant for business managers as well as IT. The session includes case studies, and will address what web components are, how they relate to Google's Polymer, what deep linking is and why it is very different on the web and mobile, and what the key challenges and considerations are.

, Independent Consultant, O'Kelly Associates
, Founder, adenin TECHNOLOGIES Inc.
Case study: Google's Polymer web components let us develop tomorrow's digital workplaces today
, Founder & CEO, NorthOut - Innovation studio for brands using Emerging Technologies
Mobile App Content Reach - Deep Linking and Indexing

P2. Aligning Technology with Strategy - Harvard Business Review

Wednesday, December, 2: 2:40 p.m. - 3:50 p.m.

The Harvard Business Review Group launched a redesigned site in November 2014, a big step forward for the company in terms of both strategy and technology. The team adopted new technologies for the both the front end and back end that were not only designed to push our capabilities forward, but chosen in close collaboration with business stakeholders with a deep understanding of where our business is heading. HBR's goals are similar to any other magazine/publishing/media company, to grow the business by creating and retaining subscribers and simultaneously meet the changing needs of digital advertising as print revenues potentially decline. As the primary place where more and more people and clients engage with us, has become the center of our strategy. The old site served us well for years but our new technology choices now allow us to form the direct relationships not only with our audience, but more importantly with each subscriber. Topics we'll cover in our talk will include: advantages of modern UI frameworks and why we built our own, migrating from traditional relational databases to a big data/nosql database.

The presentation will consist of at least three parts: setting the stage for change, evaluating options for new technologies to meet the need, choices made with a retrospective on lessons learned.

, Director of Technology, Harvard Business Publishing
, Technical Production Manager, Harvard Business Publishing
, Web Developer, Harvard Business Publishing
, Web Developer, Harvard Business Publishing

T4. Benchmark Your WCM Environment

Thursday, December, 3: 8:30 a.m. - 9:30 a.m.

Join Real Story Group for a fast-paced, hands-on session where you will assess your existing WCM environment in a series of structured Q&A exercises. Then find out how your situation stacks up against your peers'.

, Founder, Real Story Group
, Managing Director & Analyst, Real Story Group

T5. When and How to Move to a New CMS / Digital Platform

Thursday, December, 3: 9:40 a.m. - 10:40 a.m.

Replacing a content management system has always been a daunting task, but is now more difficult than it ever. As CMS's have matured they have taken on more functionality, much of which overlaps with other systems thus forcing choices about which system should be responsible for which function. The marketing technology landscape and the variety of technology stacks it suggests are possible is scary indeed -- even though your own existing environment provides some constraints. The speakers in this session are consultants who have been through this with many clients and have some great advice to share.

, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary
, Senior Manager, Digital and Emerging Technologies, EY
When to Abandon your Existing Technology and Start Afresh
, Principal Consultant Technologist, Avalon Consulting, LLC.
Strategies for Migrating to a new Web Content Management System

T6. CMS Alternatives - Bespoke to Wordpress

Thursday, December, 3: 11:40 a.m. - 12:40 p.m.

When you need a content management system you have lots of options. In this session our speakers advocate for two alternatives that have been controversial choices for "enterprise-class" requirements. At one end of the spectrum, WordPress, the most popular "content management" system, is often thought of as too lightweight a solution. At the other end of the spectrum, building your own custom system means it can do whatever you want, but the cost of development and maintenance required is considered too high a cost. Both speakers are Gilbane conference veterans and know our audience so will be well prepared for any challenging questions!

, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary
, CEO, 10up
Building a Better Author Experience: WordPress as a CMS platform
, Principal, Sutro Software
Throw Away Your CMS

T7. Modern Multichannel Strategies

Thursday, December, 3: 11:40 a.m. - 12:40 p.m.

Implementing COPE (Create Once Publish Everywhere) is not easy, but for years organizations have built systems to accomplish or approximate multichannel publishing. Is this still the best approach? Or is there a newer model needed to support the more interactive web and mobile experiences? This session includes lessons-learned from COPE implementations as well as a proposal for an enhanced model of COPE for a modern customer experience.

, Director of Marketing, Connective DX
, Head of Business Development, Contentful
Multi-channel content modeling: Learnings from 3 COPE projects
, Solution Principal, Cross-Market Customer Engagement, Slalom Consulting
CDSE - An Evolution of COPE for Maturing Brands

T8. How to Plan for Complex Multichannel Projects

Thursday, December, 3: 2:00 p.m. - 3:20 p.m.

Multichannel projects that aren't complex are already rare, and the complexity is increasing. When planning for such projects it is helpful to look at successful results for repeatable patterns. This is not easy to do if you only have experience with one or two similar projects. All three presentations in this session provide some level of pattern analysis on relevant projects that will allow you to consider a much broader range of scenarios in your own complex project planning.

, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary
, Managing Director, Strategy & Growth, VML
Reusability - the Myth and the Reality
, Senior Manager, Digital and Emerging Technologies, EY and National Advisory Services
Patterns of Successful Digital Projects
, Content Solutions Lead, SingleStone
Designing a Flexible Content Architecture to Enhance both Customer Experience and Author Experience

T9. Visualization Techniques for Text and Data

Thursday, December, 3: 3:30 p.m. - 4:30 p.m.

This session includes two very practical how-to presentations. Our first speaker looks at text analysis visualization, which has unique challenges, looks at software tools and analyzes the various ways to plot text analysis results for different applications. Our next speaker is both a comedian and a marketing consultant that specializes in creating infographics that are as "sharp and tight as jokes and stories". He will explain how and analyze some examples infographics using different presentation formats.

, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary
, VP Engineering, Lexalytics
Visualizing Text Analysis! (or "how I learned to stop using word clouds")
, CPSM, Design-product Systems -- "Marketing Excellence for Design Professionals"
Guy Walks Into A Bar Chart: Make Infographics That Work Like Jokes