Anand Rao is a senior digital marketing technologist within the digital business practice of Mindtree in Europe, where he specialises in conceptualising multichannel digital solutions with/for industry leading brands. With over 11 years of experience, Anand is well-versed with the online world, having worked on large scale digital strategy & operations initiatives with world renowned brands from apparels/accessories, diversified chemicals & decoratives, telecom and travel sectors to successful start-up experiences in Media & Entertainment and Finance sectors. He is passionate about creating effective digital experiences and using data to inform creative decisions. Anand is an MBA Graduate of IE Business School and alumnus of University of Mumbai.