Feras Alhlou is the Principal Consultant/Co-Founder of E-Nor, a global digital analytics consulting firm. He is a blogger and a frequent national/international speaker at industry conferences including SMX, eMetrics, Google Analytics User Events, Text Analytics World and Digital Marketing First. Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller. Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. He has traveled the globe educating businesses, marketers and consultants on the subjects of digital analytics and marketing optimization. Feras is a Certified Web Analyst and co-chair of the Digital Analytics Association, San Francisco Bay Area chapter. Feras is married with three children, enjoys reading, skiing, aikido and volunteering. He serves on various non-profit boards, including the Red Cross-Northern California chapter. Feras’ publications are available here:https://www.e-nor.com/portfolio/publications