Jeff Geheb


As the leader of VML's technology and data teams, Jeff is responsible for the capabilities that drive the creating of world class consumer engagement platforms.  His responsibilities include the strategic direction for marketing technology, the evolution of our data sciences and insights practices, and the governance of our world class delivery operation.  

Jeff works directly with VML's largest clients to align their business needs to the most innovative and purposeful technology solutions.  He acts as a liaison between marketing, sales, R&D and IT to create services and products that drive the brands interact with their consumers.  His work includes extensive experience with platforms related to web engagement management, eCommerce, CRM, analytics, mobile, social and other onmi-channel technologies.  Jeff also leads many of VML's innovation initiatives that help clients create new go-to-market digital solutions. 

In his 12 years at VML, Jeff has touched every VML client.  He has spent significant time leading and developing strategies for clients such as Sprint, Microsoft, Kimberly Clark, Kellogg, American Century Investments, Waste Management, Western Union, and MasterCard.

About VML 
VML is a global digital marketing agency with major operations on five continents. Since its founding in 1992, VML has been dedicated to delivering creative solutions at the intersection of marketing and technology. 

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including AB InBev brands Beck’s and Stella Artois, Carlson Hotels, Colgate-Palmolive, Dell, Dignity Memorial, English Premier League, Ford, Gatorade, Hill’s Pet Nutrition, Kashi, Kellogg, Microsoft, Pioneer Hi-Bred, SAP, Southwest Airlines, T-Mobile, U.S Bank, Western Union and Xerox. 

Headquartered in Kansas City, Mo., VML has principal offices in New York City, Seattle, London, Milan, Bogotá, São Paulo, Mumbai and Singapore. VML has been a member of the WPP Group of global communication agencies since 2001. Learn more at

Gilbane Conference 2014