For 451 Research, Matt Mullen is a Senior Analyst with the Social Business practice, focused on customer-facing sales, marketing and communication technology. A former consultant, communications expert and online media nerd, Matt Mullen has served in the online industry for almost 20 years. After becoming hooked on internet technology whilst using his first text-based browser at IBM in the early 1990s, Mullen went on to consult for both Central and Regional governments and various global software companies. His primary areas of expertise center upon customer experience, including Marketing Automation, Social Media Management /Monitoring, Content Marketing/ Management and Customer Analytics.