Michael Weaver

VP of Business Development

Michael Weaver has been a digital advertising industry leader and innovator for more than two decades. Weaver has helped shape both desktop and digital advertising as an early member of Bluestreak and founder of Third Screen Media. He was also a key player in driving advertising revenue at other companies such as Microsoft, Crisp, Phluant Mobile, and Hipcricket.

Over his career, Weaver helped create and build some of the first third-party ad servers, rich media platforms, sophisticated ROI measurement tools, and mobile ad networks. Weaver has guided campaigns for several national and international holding companies, agencies, and advertisers. At Phluant Mobile, Weaver helped build the company from a small start-up to one of the premier third-party ad serving and rich media companies in the US servicing the world's top advertising agencies and Fortune 100 brands. Most recently Weaver drove strategy and sales for Hipcricket as a key part of the advertising team. Weaver drove key relationships with major brands, agencies, publishers, and networks.

Michael runs the Business Development group at Waterfall and is responsible for all revenue driving strategic partnerships. His team focusses on identifying and closing larger deals as well strategic channel partnership opportunities for Waterfall. He and his team are also responsible fro driving outreach, PR, and industry presence and serve as the guidance and voice of waterfall in terms of positioning.

Gilbane Conference 2014