Rachel Metscher is responsible for helping her clients create content that adds value, maximizes results, and contributes to the conversation as the director of content marketing at ICF International. A champion of clear and concise communications, she has worked for The Princeton Review, Fannie Mae, and other B2B software companies to build successful communications and marketing programs. You can hear about her musings on PR, social media, content marketing on her blog, Metscher’s Musings. Rachel is currently pursuing her Master’s degree in Public Relations and Communication through Georgetown University.