You only get one chance to make a first impression. By defining customer and product experiences that exceed customer need, product teams can deliver market winning innovation. Carolyn brings the skills and design methods that help organizations clarify their “why”, hone their mission, and deliver well designed experiences. As an IBM Design Executive, Carolyn is responsible for operationalizing design and design thinking across large teams. By working at the intersection of product, development and design, Carolyn unravels complexity by bringing user journey-based approaches to deliver user outcomes.