Tuesday, November 29, 2016

K1: Opening Keynote Presentations

K2: Opening Keynote Panel - Industry Analysts Discuss Current Trends & the Future

C1: Take Control of Your Customer Experience

C2: Brands, Customers, and Partners

C3: Narrative and Content Development Strategies

E1: Intranet Success Stories From the Field

E2: Trends in Digital Workplace Collaboration Tools, and Techniques

E3: Collaborating for Innovation and a Better Customer Experience

T1: Tag Team: Hot Topics in Marketing Technology & Strategy

T2: Marketing Technology Expectations and Decisions

T3: What's All This Talk About Headless CMSs?

P1: Leveraging New Distribution Channels

P2: Content Management for Publishers – Making it Work

P3: Data & Analytics for Publishers

DT1: Machine Learning & Content Marketing: Using Data to Turn Stale Content into Marketing Gold

DT2: How to Create a Smart Virtual Workspace for Your Team

DT3: The Pros & Cons of Programmatic in the Face of Ad Fraud
Wednesday, November 30, 2016

C4: Here Come the Bots: How Innovations in Artificial Intelligence Will Shape the Future of Content and Commerce

C5: Engaging with Global Audiences: Who’s Leading Today with Contemporary Language Practices and Technologies?

C6: Engaging Global Audiences: What’s on the Horizon for Language Practices, Capabilities, and Technologies?

C7: How to Successfully Map Business and Technology Requirements

C8: Unique Mobile Marketing Challenges

C9: Content Marketing Expert Panel

C10: Operational Strategies for Customer Experience

C11: Real Time Personalization & Challenges

C12: Digital Executives Discuss Making Multichannel Content Marketing Work at a B2B Enterprise

C13: Managing Your Ongoing Digital Presence

C14: Video Marketing Strategies

E4: Intranet Adoption and Success

E5: Managing Knowledge in a Modern Digital Workplace

T4: Single Source Content Management, and Taxonomy Development/Management: Big Projects with Benefits

T5: Optimizing with Deep Linking, Hummingbird, and Rankbrain

T6: Blockchain to Bots: A Look at Use Cases

T7: Out Front with Real-Time Data & Analytics

P4: Innovating Through Transformation

P5: Innovation Town Hall

DT4: Enterprises Struggle with Web Translations – Is There a Way Out?

DT5: Mobile Translation for Agile, Global Businesses

DT6: The New Digital Workplace and 5 Steps to Building an Engaging Intranet
Thursday, December 1, 2016

Workshop A: Building a Business Case for a Modern Intranet

Workshop B: An Anatomy of a Digital Audit

Workshop C: The Right Way to Select Digital Content Technology

Workshop D: Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience

Workshop E: Designing Taxonomies and Metadata for CMS Implementation

Workshop F: Taking The Fast Track of Digital Globalization to Deliver Digital Experiences Globally