Diane Berry is the Managing Principal of OutsideView, a boutique market strategy firm that helps B2B tech companies get recognized as market leaders.  For more than 20 years, Diane has been helping B2B tech companies win more through a process of understanding market growth levers and the viewpoints of key influencers, then articulating relevant messages, creating the right analyst relations strategies, amplifying brands with core themes and integrating everything with media and social programs. She was the founding marketing executive with Taleo, one of the first cloud tech companies, through its initial public offering. She also helped Coveo to emerge as the intelligent search market leader while redefining its marketplace and transforming its business to cloud. A sought after speaker on market strategy, Diane has helped tech companies in markets from social networking to eLearning and publishing to achieve their IPO, M&A, turn-around, and expansion goals.