Linda West is Director of Digital at Act-On Software. In her role at Act-On, Linda oversees the company’s digital strategy including inbound marketing, digital advertising, content creation, and website optimization.

Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation, and leveraging the latest marketing technologies to improve results.