John Johnston

Director, Digital Marketing
Volvo Construction Equipment

As the director of digital marketing, John is responsible for all aspects of Volvo Construction Equipment's digital marketing for the Americas (including Latin and North America). He manages all online content and design, eMail marketing, social technologies, eCommerce integration, lead and opportunity management, audio/video creation, and more. In addition to his Americas' responsibilities, John has served on several global Volvo Group communications, marketing and online steering committees, as well as serves as Vice Chairman of the AEM (Association of Equipment Manufacturers) marketing council. As an online advocate, John explores the latest technologies and reviews the most effective ways to implement within various marketing campaigns.

With over a decade of experience in the construction industry, John has worked for several dealers in various sales and marketing positions and also spent several years developing online and offline marketing initiatives for the Charleston (SC) Metro Chamber of Commerce. John earned a bachelor's degree from the University of South Carolina and is certified as an internal consultant for operational development within the Volvo Group.

Gilbane Digital Content Conference 2017