Mary Laplante


Mary Laplante is an independent consultant to organizations that need fresh perspectives on addressing content-centric business challenges and opportunities. Mary has spent her entire career in and around content management in its broadest sense. She has held management and executive positions at several industry-leading specialty research and advisory firms. Her expertise includes marketing strategy, product marketing, content development, and research program management. She takes a practical, get-it-done approach to delivering results for enterprises, technology vendors, and not-for-profit clients.

Most recently Mary was Vice President of Client Services at Digital Clarity Group, the research and advisory firm focused on the content, technologies, and practices that enable world-class customer experience. In this role, she managed DCG’s relationships with its clients, and she oversaw the firm’s marketing strategies and programs. Prior to joining DCG in September 2013, she was Vice President and Practice Leader for custom research and consulting at Outsell, Inc., a firm focused on the markets for monetized content. She was Vice President and Senior Analyst at Gilbane Group, acquired by Outsell in 2010. She established Gilbane’s highly-regarded content globalization and localization practice area and contributed to the company’s XML, web content management, and enterprise search coverage.

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